Media Prima's Tonton Elevates OTT Experience with Planetcast

Media Prima Berhad, Malaysia's largest media and entertainment conglomerate and owner of the nation's premier video streaming service, Tonton, faced a critical challenge. With a fragmented media landscape and increasing competition from global streaming services, Tonton needed to evolve from a traditional video portal into a dynamic, integrated, and future-proof OTT service. Their goal was to enhance the user experience, optimize monetization, and cement Tonton's position as a national favorite for local content. The key pain points were an aging content management system, a fragmented ad-tech environment, and the need for a scalable, flexible platform that could rapidly adapt to market demands and support both live and on-demand content across multiple devices.

To meet this challenge, Media Prima partnered with Planetcast to implement a comprehensive, integrated OTT solution, powered by our unified media operations platform, NEXC. The solution was designed to address every aspect of Tonton's operational and monetization needs, enabling a seamless, end-to-end workflow from content ingest to multi-platform delivery.

Key components of the solution included:

• Advanced Content Management: A robust, cloud-native content management platform that streamlined Tonton's video workflows, from ingest and media preparation to distribution and analytics.
• High-Performance Video Playback: Integration of a powerful video player and application solutions designed for superior video playback and a consistent user experience across a wide range of devices, including web, mobile (iOS and Android), and smart TVs.
• End-to-End Ad Monetization: A dynamic ad insertion capability was deployed to seamlessly integrate personalized ads into live and on-demand streams. This server-side ad solution provided smoother transitions, more reliable ad delivery, and enhanced monetization potential.
• Flexible & Scalable Architecture: A modular, agile architecture that allowed Media Prima to easily add or remove services and scale their platform to handle unpredictable traffic peaks without major infrastructure overhauls.
• Focus on Local Content: The platform was designed to effectively manage and deliver Media Prima’s rich library of local, homegrown content, which is a key differentiator for Tonton in a market with a strong preference for local programming.

Focus on Local Content: The platform was designed to effectively manage and deliver Media Prima’s rich library of local, homegrown content, which is a key differentiator for Tonton in a market with a strong preference for local programming. It also addresses the evolving ad-tech environment, and the need for a scalable, flexible platform that could rapidly adapt to market demands and support both live and on-demand content across multiple devices.