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Success Stories

Foxtel Redefines Pay TV for the Digital Age with Planetcast's Managed Solutions

Challenge

Challenge

Foxtel, Australia's leading entertainment company and a powerhouse in the Pay TV market, faced the challenge of evolving its service to meet the demands of a new generation of digital-first viewers. The company needed to offer a seamless, high-quality, and cost-effective direct-to-consumer experience. Foxtel’s new product, the Foxtel Now Box, was designed to deliver a modern OTT experience, providing customers with a unified platform for both live TV and on-demand content from Foxtel’s extensive library, as well as access to third-party streaming apps. The key requirement was a robust, scalable, and fully managed backend solution to power this new service and ensure a superior viewer experience.
Solution

Solution

A Unified, Cloud-Native Video Delivery Platform

To deliver the vision for the Foxtel Now Box, Foxtel partnered with Switch Media (A Subsidiary of Planetcast Media). The collaboration focused on creating a unified, cloud-native video delivery platform that provided a comprehensive, end-to-end solution. Leveraging our deep expertise in Pay TV and OTT, the solution was designed to handle every aspect of the content supply chain, from ingest and content management to multi-platform delivery.

Key components of the solution included:

  • Integrated Content Management: A robust content management platform was implemented to manage Foxtel’s vast video library, streamlining workflows for ingesting, processing, and distributing a diverse range of video assets.
  • Dynamic Packaging & Delivery: The solution enabled dynamic packaging of content for different devices, ensuring seamless, high-quality video playback on a variety of screens, including the Foxtel Now Box itself, mobile devices, and other connected screens.
  • High-Performance VOD & Live Streaming: A scalable video delivery architecture was deployed to support both live streaming of Foxtel’s premium channels and on-demand access to its extensive content library, ensuring a flawless user experience under all conditions.
  • Secure Content Delivery: Robust security protocols, including Digital Rights Management (DRM), were integrated to protect Foxtel’s valuable content from piracy and unauthorized access.
  • Scalable & Managed Services: The entire solution was delivered as a fully managed service, allowing Foxtel to focus on its core business and content strategy, while Switch Media (A Subsidiary of Planetcast Media) handled the complexities of the underlying technology and infrastructure.
Results

Results

Results: A New Benchmark in Pay TV

The partnership successfully enabled Foxtel to launch the Foxtel Now Box, a product that set a new benchmark for Pay TV operators in the region. The results demonstrated the power of a modern, unified video delivery platform:

  • Elevated Viewer Experience: The Foxtel Now Box provided a fast, seamless, and unified experience, consolidating live and on-demand content with third-party apps, which was a key differentiator in the market.
  • Streamlined Operations: By opting for a fully managed service, Foxtel was able to streamline its operations, reducing internal resource strain and accelerating time-to-market for new features and content.
  • Increased Market Agility: The scalable, cloud-native solution gave Foxtel the flexibility to rapidly adapt to market changes, compete with global streaming players, and cater to a new generation of cord-cutters and digital natives.
  • Cost-Effective Innovation: The managed service model provided a cost-effective way for Foxtel to innovate and launch a new hardware product without the massive capital expenditure of building and maintaining a complex video delivery backend from scratch.
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"The Switch Media (A Subsidiary of Planetcast Media) platform gave us the performance, scale and agility we needed to deliver a truly world-class experience to our customers. The team’s deep expertise in video delivery and commitment to a managed service model allowed us to focus on our core business and bring a revolutionary new product to market."

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Mike IrvingChief Commercial Officer,
Foxtel
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