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NEXC is Planetcast’s powerful media suite that lets you prep, enhance, deliver, and monetize content from a single cloud-native platform.
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in the news - 30 Jan 2024
NexC is a unique single-window, end-to-end media management and delivery offering making its public EMEA debut. It enables friction-free content orchestration across processing, post-production, distribution and monetisation, providing a solution to the media industry’s complexity challenge, streamlining processes to boost efficiency and minimize costs.
New Delhi and London, 20 August 2024 – Planetcast Media Services, the global broadcast technology and media services provider, will be demonstrating its new end-to-end, single-window media management and delivery offering at IBC2024 (RAI Amsterdam, 13-16 September, Booth 5.H59). The event will witness the public EMEA debut of Planetcast’s cloud-first NexC architecture. NexC empowers media companies to overcome the complexity challenge of today’s distribution landscape, enabling frictionless movement of content assets across each stage of post-production, content management, distribution, and monetisation.
“We are showcasing NexC’s capability to solve the complexity challenge faced by media companies today as they deal with even more formats, markets, devices, and distribution points than ever,” says Sanjay Duda, CEO of Planetcast Media Services. “Media organisations find it increasingly cumbersome and costly to navigate the various stages of post-production, content delivery and monetisation. Our in-house development team of over 250 professionals are meticulously building and upgrading NexC to offer a seamless integration of media asset management, cloud playout, over-the-top (OTT), and IP distribution. In addition to developing the NEXC product roadmap, the team also provides bespoke solutions tailored to specific customer needs, significantly reducing time and cost compared to outsourcing.”
As a comprehensive, cloud-based service suite, NexC offers a unique Platform as a Service (PaaS) proposition. It integrates content supply chain management with upstream services like post production and content prep as well as downstream services like cloud playout, digital delivery, FAST and OTT into a single system, streamlining operations and enabling clients to meet the complexity challenge of today’s media industry.
“NexC pairs flexible workflows with product-level customization, providing the best of both worlds,” Duda explains. “Its ability to scale and deploy solutions at significantly lower cost is highly popular among CTOs & CFOs with tight budgets.”
By integrating content supply chain management, content preparation, metadata enrichment, tagging, subtitling, dubbing, editing, playout, OTT platforms, and FAST channels into a single, cohesive system, NexC stands out as a comprehensive solution for media companies. The platform’s architecture is built on several core components, each accessible through Planetcast’s unified customer user interface (UI) and dashboard:
“Our acquisition of Switch Media earlier this year highlights our drive to expand our solutions portfolio to provide customers with proven world-class OTT capabilities,” notes Duda. “As audiences become more reachable, we recognise that there is a growing need to leverage technology that will empower media companies to open new markets and broaden their audience-base. Switch Media’s modular and flexible solutions and versatile workflow engine, Planetcast ensures that its customers can power exceptional online content for viewers and drive OTT monetisation.”
Planetcast’s in-house development of intellectual property provides a significant competitive advantage for its customers. This agility allows for rapid deployment of new solutions, enabling quick response to market demands and client needs.
“The seamless integration of individual solutions into our NexC unified platform simplifies user workflows and enhances content management efficiency,” Duda notes. “Our focus on innovation and strategic investments, particularly in multi-cloud-based solutions, is crucial as the industry moves towards more personalized and integrated viewing experiences, enabled by advanced analytics and AI-driven technologies.”
For more information, go to: www.planetc.net and www.nexc.cloud
Founded in 1996, Planetcast has been at the forefront of transforming media workflows for broadcasters, OTT players, sports federations, and government projects. With over two decades of proven expertise, we've built a reputation for broadcast-grade reliability and future-ready cloud innovation. Today, our solutions power more than 350+ channels, connect 1 billion+ viewers, and support 50+ leading broadcasters worldwide. From cloud playout and digital distribution to compliance and monetization, Planetcast is the trusted partner for media companies navigating the demands of a connected world.
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