From IPL to T20 World Cup: Planetcast Media Services Sets New Standards in Live Sports Broadcasting
State-of-the-art media services support top-calibre cricket coverage across India and the global stage
New Delhi, 3 July 2024 – Planetcast Media Services is proud to announce its flawless delivery of the Indian Premier League (IPL) 2024 season, achieving zero downtime across 74 matches in 13 stadiums. This continues Planetcast’s legacy of powering top-tier live sports broadcasting, including the recent T20 World Cup (2–29 June), which ended with India’s victory over South Africa.
Planetcast has been a trusted IPL technology partner for 17 years, enabling seamless broadcast and streaming solutions. In 2024, Planetcast also supported Star Sports, Hotstar, and Times Internet Group’s Cricbuzz for T20 World Cup coverage, ensuring unmatched reach and fan engagement. The company’s advanced services facilitated approximately $450 million in advertising delivery for IPL rightsholders, nearly matching 2023’s $465 million figure, with spend evenly split between broadcast and digital platforms.
IPL 2024: Services Delivered
- Star Sports: Domestic TV broadcast across 17 channels in 11 languages, including encoding, live transmission, playout, packaging, and delivery.
- Viacom18: OTT streaming support for JioCinema.
- Times Internet (Cricbuzz): International OTT streaming and playout services.
“Our long-standing partnership with IPL rightsholders underscores our capability to handle live events of significant scale that generate advertising revenues of $450+ million,” said Sanjay Duda, CEO of Planetcast Media Services. “With such high stakes, flawless performance is non-negotiable. We’re proud to have enhanced IPL coverage across platforms and thrilled to extend these services to the T20 World Cup, where India’s victory made it even more special.”
Record-Breaking Viewership
- Star Sports: IPL 2024 reached 546 million viewers over the first 67 matches (BARC figures).
- JioCinema: Streaming viewership increased 38% YoY, with 620 million viewers in 2024.
- Opening Match: Drew 111 million fans on JioCinema – a 51% surge compared to 2023.
T20 World Cup 2024: Services Delivered
- Star Sports: Managed the world feed via satellite, delivering 17 channels in three languages; encoding, playout, packaging, and delivery included.
- Hotstar: Provided disaster recovery services, channel content replacement, and vertical feed delivery.
- Times Internet (Cricbuzz): AI-based instant highlight creation, near-real-time ad insertion, and graphics playout for the US market.
About Planetcast
Founded in 1996, Planetcast has been at the forefront of transforming media workflows for broadcasters, OTT players, sports federations, and government projects. With over two decades of proven expertise, we've built a reputation for broadcast-grade reliability and future-ready cloud innovation.
Today, our solutions power more than 350+ channels, connect 1 billion+ viewers, and support 50+ leading broadcasters worldwide. From cloud playout and digital distribution to compliance and monetization, Planetcast is the trusted partner for media companies navigating the demands of a connected world.
