Planetcast Acquires Switch Media to Strengthen NexC and Drive Global Expansion
- Adds OTT portfolio to fill out the NexC distribution product suite
- Drives international expansion with a robust set of clients across APAC, SEA, Europe and USA
Sydney & Delhi, 21 March 2024 – Planetcast Media Services, a leading media technology services provider in India and Southeast Asia, today announces the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalised, will transfer full control of all Switch Media’s assets to Planetcast.
Founded in 2006 and headquartered in Australia, Switch Media has developed and delivered complex, multi-award-winning online streaming solutions—from ingest to delivery—for major brands and live events worldwide, including the Summer and Winter Olympics, FIFA World Cup and Formula 1. Switch Media has served customers such as Foxtel Australia and Media Prima Malaysia. Already a strategic partner of Planetcast, Switch Media has been providing cutting-edge OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC, ensuring that Switch Media’s OTT product roadmap is aligned with Planetcast’s customer requirements.
“Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” says Sanjay Duda, CEO of Planetcast Media Services. “Battle-tested across varied customer segments such as Pay TV operators, broadcasters and telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family and look forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.”
Commenting on the strategic value of the deal, Utsav Baijal, Head of India Private Equity at Apollo Global, said: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”
Developed over almost two decades, Switch Media’s modular and flexible solutions meet the changing needs of the media and entertainment industry through a versatile workflow engine that enables customers to ingest, manage, deliver, monetise, and analyse online video. The result is exceptional online content for viewers and a flexible suite of capabilities enabling customers to drive OTT monetisation.
“Our journey with Planetcast promises to open up new markets and broaden our customer base,” said Mark Johns, CEO of Switch Media. “The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”
About Planetcast
Founded in 1996, Planetcast has been at the forefront of transforming media workflows for broadcasters, OTT players, sports federations, and government projects. With over two decades of proven expertise, we've built a reputation for broadcast-grade reliability and future-ready cloud innovation.
Today, our solutions power more than 350+ channels, connect 1 billion+ viewers, and support 50+ leading broadcasters worldwide. From cloud playout and digital distribution to compliance and monetization, Planetcast is the trusted partner for media companies navigating the demands of a connected world.
