How the Paradigm of Media Broadcasting is Changing

How the Paradigm of Media Broadcasting is Changing


Media Broadcasting is a fascinating phenomenon in every aspect! Whether you are a sports lover or an entertainment freak, Media Broadcasting does the job for you. It does not have any boundaries, such as age, gender, class, etc..

We may express Media Broadcasting as the distribution of audio/visual video to an audience over any electronic communications medium, but it is far beyond the ambit of what we deem it to be. It all began with the propagation of AM radio in the first half of the 20th century; it has seen the advancements of many folds over the years.

While we can go on and tell you many of the alluring accomplishments of Media Broadcasting throughout the 20th century, it will be time-saving to jump to the 21st-century developments.

Current Scenario

The 21st century and the inevitable persuade of internet go hand in hand across all sectors irrespective of geographical and economic limits. Of course, the internet’s impact is a function of geographies and economies as far as the extent is concerned.

With almost everything getting an overhaul with the abrupt sweeping of the internet, Media Broadcasting seems to be amongst the biggest beneficiaries of the “E-Revolution.” Whether it’s switching to cloud and online streaming from the traditional cable and satellite broadcasting or its impact on several sectors such as education, streaming, journalism, etc., the paradigm of Media Broadcasting has changed like never before.

OTT & Online Streaming

Video on Demand (VOD) and Over the Top (OTT) are most talked about terms these days in the Media Broadcasting industry. To much of content consumers’ or users’ pleasure, the broadcasting industry now serves the content on-demand. Users can ‘Go Solo’ on their mobile devices to fulfil all entertainment needs with the introduction of OTT.

The advancements have not only offered an ocean of entertainment opportunities to the audience, but it has also paved the to open new revenue streams and gain viewership for the broadcasters and content creators.